Verve Studio — Brand Guidelines

Logo

The Verve mark combines a geometric triangle with a circle, representing forward motion and creative focus. It always appears with the wordmark in formal contexts.

Primary — Dark

Primary — Light

Mark Only — Colour

Mark Only — Black

Mark Only — White

Monochrome — Black

Monochrome — White

Colour Palette

The palette is built around Crimson as the primary accent, supported by a deep navy foundation and warm neutrals.

Primary

Crimson #E94560 RGB 233, 69, 96

Midnight #1A1A2E RGB 26, 26, 46

Navy #16213E RGB 22, 33, 62

Neutral

Snow #F8F8F8 RGB 248, 248, 248

Silver #E0E0E0 RGB 224, 224, 224

Slate #6B6B6B RGB 107, 107, 107

Charcoal #2D2D2D RGB 45, 45, 45

Accent

Deep Blue #0F3460 RGB 15, 52, 96

Violet #533483 RGB 83, 52, 131

Gold #E9C46A RGB 233, 196, 106

Typography

Verve uses a system font stack for reliability. Headings are bold and tightly tracked; body copy is set at regular weight with generous line height.

Heading 1 — 2.5rem / 700 / −0.02em

The quick brown fox jumps over the lazy dog

Heading 2 — 1.75rem / 700 / −0.01em

The quick brown fox jumps over the lazy dog

Heading 3 — 1.25rem / 600 / 0

The quick brown fox jumps over the lazy dog

Body — 1rem / 400 / 1.7 line height

The quick brown fox jumps over the lazy dog. Pack my box with five dozen liquor jugs. How vexingly quick daft zebras jump.

Caption — 0.875rem / 400 / Slate

The quick brown fox jumps over the lazy dog. Used for labels, metadata, and secondary information.

Scale

Role	Size	Weight	Tracking	Line Height
Display	3rem	700	−0.03em	1.1
H1	2.5rem	700	−0.02em	1.2
H2	1.75rem	700	−0.01em	1.3
H3	1.25rem	600	0	1.4
Body	1rem	400	0	1.7
Caption	0.875rem	400	0.01em	1.5

Usage Guidelines

Follow these rules to keep the brand consistent across all touchpoints.

Clear Space

Maintain a minimum clear space equal to the height of the triangle element on all sides of the logo. No text, images, or other graphic elements may encroach on this zone.

Correct vs. Incorrect

Correct

Original proportions on a clean background.

Incorrect

Do not stretch or distort the logo.

Incorrect

Do not place the colour logo on a busy or gradient background.

Colour Pairing

On Dark Backgrounds

Crimson mark + white wordmark

White mark + white wordmark

On Light Backgrounds

Crimson mark + dark wordmark

Dark mark + dark wordmark

Asset Checklist

All brand assets for Verve Studio are included in this directory. Below is the complete inventory.

Asset	Format	Variants	Use
Full logo (mark + wordmark)	SVG	Dark, Light, Mono-black, Mono-white	Website headers, documents, presentations
Mark only	SVG	Colour, Mono-black, Mono-white	Favicons, app icons, social avatars
Colour palette	—	10 named colours	All digital and print materials
Type scale	System stack	6 roles	All text content